BRANCA AND CULTURE
The Branca Family has always demonstrated a great attention to culture and social context, to its transformations and its needs. Sensitive to new and avant-garde technologies, the Branca communication has indeed transformed itself also in events and life experiences, intervening to changes occurring in Italy and the world, for example participating to the grand expositions of the 900s.
The family has promoted various cultural initiatives always related to the territory and within the industry, for example the restructuring of the Tower or Parco Sempione, in Milan known today as Torre Branca, the Collezione Branca set up inside the current production facilities in Milan that opened to the public the 4th June 2009, the transformation of the production facility in St. Louis (France) into a permanent exposition space for modern art, and the Museo Carpano.
Because of this historic relationship between the company and culture, in all its nuances, today Fratelli Branca Distillerie continues to promote and create cultural initiative as a company or in collaboration with local, national and international association.
In 2008, in fact, Fratelli Branca Distillerie organizes in Argentina the competition “Arte Unico”, open to all argentine creatives the propsoe their own artistic intrepretations of the Branca World, from the historic logo to the bottles, from the historic campaigns to the symbols of communications.
Since the past July, the production facilities in Via Resegone 2 in Milan, within the enthralling spaces of the Museum, Fratelli Branca Distillreie has hosted two events, some of the most relevant in terms of culture for the city of Milan: the festival “Milanesiana” and “Letteralmente”.
During the Milanesiana, that hosted a range of meetings, concerts and events related to theatre, music, literature and cinema, Fratelli Branca hosted the presentation of the latest book by the famour singer/writer Francesco De Gregori “LA VANITÀ E LA BELLEZZA DELLA MUSICA, written in collaboration with Antonio Anioli.
The last 21st March, instead, within the spaces of the historic headquarters of the Branca offices in via Broletto 35, the company participated to the 4th edition of “Letteralmente Festival”, whose main concept this year was based on the theme “Information is Democracy”. The festival, founded in 2014 by the writer Moreno Gentili, is dedicated to the values of Civil Culture and proposes a rich agenda of meetings and encounters in the most important cultural Milanese sites. For this edition, Branca hosted the life concert By Marco Massa, Milanese singer/songwriter defined by the journalist Vincenzo Mollica “One of the best authors currently on the scene”