Hosted in the history production facility in Via Resegone 2 in Milan, the museum occupies a surface of over 100 mq and is the results of 10 years of selection and classification and installation of materials. The result is an emotional collectionof iconographic materials (from the first black and white pictures of the historicbars), signed posters of famous artists (e.s. the Metlicovitz eagle) and sketches of the 1970s and 1980s campaigns. Together with these materials, you can find mortars, distillators and stills. All this gathered in a magical atmosphere created by the aromas of spices and herbs used in production.
To highlight the different production areas, a beautiful “herbalist” area, a chemical laboratory for quality and herbal analysis, a carpentry, an office, were set up. On the walls you can admire, among other things, some calendars from 1886 to 1913 and some of promotional billboards signed by Metlicovitz, Cappiello, Jean d’Ylen, Mauzan, Codognato, which testify Branca’s attention to Communication. You can also admire bottles of over 60 years of various Branca products (including one of the first ones produced). In the communication area you can see the sketches of some of the advertising campaigns of the ’60s and’ 70s and the famous “Caroselli”. These are testimonials that bring to know the values and traditions of Branca history, a story of which the company is proud and from which still takes inspiration for the future.