Fratelli Branca Distillerie shines once again as its iconic Milanese bitter wins over Portugal
Milan, 26 June 2025 – Fernet-Branca, the iconic bitter by Fratelli Branca Distillerie, born in Milan in 1845 and now a symbol of both tradition and innovation in the spirits world, has been awarded “Best Product of the Year 2024” at the 2025 Lisbon Bar Show. The leading event for the bar and mixology industry in Portugal and the Iberian Peninsula took place on May 20–21 at the MEO Arena in Lisbon.
This major achievement saw the historic Milanese bitter stand out from a shortlist of top-tier products, including Don Julio, Planteray Cut’n Dry, Martin Miller’s Westbourne, and The Macallan, Horizon. Voted on by experts in the field, the award reflects the collaborative efforts between Fratelli Branca Distillerie, its Portuguese distributor, and its Brand Ambassador. It celebrates Fernet-Branca’s unmistakable quality, authenticity, and versatility—traits that are increasingly appreciated in the world’s leading cocktail bars.
Beyond its recognition on Lisbon Bar Show’s stage, Fernet-Branca is also celebrating strong commercial performance in Portugal, with double-digit growth confirming the brand’s solid positioning and the effectiveness of its distribution and marketing strategies.
The Lisbon Bar Show has become a key date in the global beverage industry calendar, bringing together hundreds of brands, masterclasses led by renowned international bartenders, and some of the most prestigious awards in the spirits sector. Fernet-Branca’s win comes at a time of growth and momentum for the Portuguese market, where there is a growing appreciation for iconic, authentic, and premium-quality products.
With this latest recognition, Fratelli Branca Distillerie continues to expand its global footprint, with Fernet-Branca serving as a proud ambassador of a unique, unmistakable, and inimitable style.
